Overview
This Looker Studio dashboard is built to isolate and track AI-referred traffic - visits coming from AI assistants like Gemini, Claude, ChatGPT, and Perplexity - directly from your Google Analytics 4 data. Set it up once, and monitor your AI traffic anytime.
If you are optimizing your website for AI-first SEO or GEO (Generative Engine Optimization), this dashboard gives you the visibility to confirm whether AI is actually driving traffic to your site - and which AI sources are sending it.
What's Included
- Ready-to-use Looker Studio template - just duplicate to your account
- AI source breakdown: ChatGPT, Claude, Gemini, Perplexity, and more
- Direct connection to Google Analytics 4 (GA4)
- Filters by AI source, AI-referred landing pages, and date range
How to Use
- Open the template link above
- Click "Make a copy" to duplicate it into your Looker Studio account
- Connect your GA4 property as the data source
- The dashboard will automatically load your AI traffic history from GA4
No extra scripts or plugins required - GA4 already tracks AI referrals. This template simply filters and visualizes that data in a clear, readable format.
Notes
- GA4 must already be connected to your website before using this template
- AI traffic data is only available from the date you installed GA4 onwards - no historical data before that
- The template is completely free, no paid account needed
Click the button above to view the full resource at source.