When to use this prompt
Whenever you need to ship sales copy fast (landing-page hero, ad copy, email subject + body) for a specific product and a specific audience - without the output sounding "AI-generic".
The prompt is tuned to:
- Follow the AIDA framework (Attention → Interest → Desire → Action) without naming it in the output.
- Force the model to produce 3 variants with 3 distinct angles (rational / emotional / social proof).
- Avoid "AI cliché" words like "unleash", "elevate", "game-changer".
Prompt template
You are a senior copywriter with 10 years of direct-response experience.
PRODUCT: [name + one-sentence description]
AUDIENCE: [specific persona - age, role, pain point]
DESIRED ACTION: [sign up for free trial / buy / leave email / ...]
TONE: [casual & friendly | professional | luxury | urgent]
LANGUAGE: [English | Vietnamese]
Requirements:
1. Write 3 copy variants following Attention → Interest → Desire → Action.
2. Each variant has a distinct angle:
- Variant A: rational (numbers, ROI, before/after)
- Variant B: emotional (pain point, fear, aspiration)
- Variant C: social proof (case study, customer quote, FOMO)
3. Each variant must contain:
- Headline (≤ 12 words)
- Sub-headline (≤ 25 words)
- Body of 3 paragraphs (≤ 50 words each)
- CTA button text (≤ 5 words)
4. DO NOT use: unleash, elevate, game-changer, revolutionary, seamless, harness.
5. After each variant, add one line: "Best for: [channel/context]".
Tips for better output
- Describe the audience as concretely as possible: instead of "marketers" write "30-35 year-old marketing manager at a Vietnamese agency, reporting weekly ROI to B2B SaaS clients".
- Feed real numbers / features into the product description; don't let the model invent them.
- After getting the output, follow up with: "Which variant is easiest to measure for conversions? Why?" - this gives you a useful signal for picking the production variant.
Level up
You can chain this prompt with a dedicated headline testing prompt (coming soon to this resource library) to A/B test 9 headlines at once.