Creative Insights Carousel - Marketing Agency

M

Motif Agency

01 / 07

Creative Intelligence

the truths behind

Creative
That
Converts

5 counterintuitive insights that separate brands people scroll past from brands people stop for.

5 Insights Design Strategy Brand Growth

5

01

M

Motif Agency

02 / 07

Attention

1.7 sec

The Scroll Window
Is Not a Metaphor

Humans decide whether your creative is worth watching in under 2 seconds. If your hook isn't in the first frame, you don't have a second frame.

Creative Rule

Lead with the most disruptive visual element. Save the context for second-and-beyond.

02

M

Motif Agency

03 / 07

Visual Hierarchy

70%

Contrast Sells
Faster Than Copy

70% of purchase decisions happen before a single word is read. High contrast between your subject and background is the most underrated conversion lever in creative.

The Test

Squint at your ad. If the hero element disappears, your contrast is too low.

03

M

Motif Agency

04 / 07

Psychology

Feel First

Emotion Is the
Algorithm

Logic justifies. Emotion decides. Creatives that trigger an emotional response get 2x more shares and 3x more saves than purely informational ads - even when the info is better.

The Framework

Emotion (visual) - Curiosity (headline) - Logic (body) - Action (CTA). In that order. Always.

04

M

Motif Agency

05 / 07

Composition

Less = More

White Space
Is Working For You

Empty space is not wasted space - it's directed attention. Every additional element in a creative competes for focus. The most successful performance ads average only 3 visual elements.

The Audit

Remove one element. Does the piece still work? If yes, keep removing until it breaks - then add one back.

05

M

Motif Agency

06 / 07

Format Strategy

Static

3x

Better for direct response and DTC conversion

Motion

6x

Better for brand awareness and recall metrics

Use the Right
Format. Not Just
Your Favorite.

The Rule

Motion for top-funnel. Static for bottom-funnel. Carousel for consideration. Not the other way around.

M

Motif Agency

07 / 07

200+ Brands

4.8x Avg ROAS

92% Retention

ready to make

Creative That
Actually Converts?

We build scroll-stopping creative systems for brands that are done guessing what works.

@motifagency.co