Nguyên (Nate) Lê

Lead full Marketing stack (Digital, Advertising, Communications & Creative). Growth AshSwap (first DEX on MultiversX) in the EU market from launch to TGE. Grow 7K LP Pro (Meta-aggregator & liquidity management platform on Sui Network) in the US market.

• Represent team with international partners — English-firm environment
• Track & analyze performance via GA4, Google Search Console, Ads, Grafana
• Set, monitor, and report on team goals & marketing budget (monthly/quarterly/annual)
• Define customer personas, identify market expansion opportunities

Built and maintained personal website at natecue.com (blog, portfolio, tools). Launched tool.natecue.com — a React/Vite tool platform for Marketers & Creators.

• Newsletter 'Marketing for Person Branding' — 252 subscribers (published Weekly)
• Built gold price tracking tool using AI-assisted PHP/JS (Real-time API integration)
• Content covering: Marketing, Design, Productivity, Technology, Pharmacy

Part of ARDx HCMC marketing team, reporting to Group Product Manager. Market & sales analysis, KPI reporting and improvement recommendations.

• Coordinated cross-functional (Trade, Sales, Finance) and E-commerce teams
• Assisted in planning and hosting marketing events

• Prepared and distributed COVID-19 vaccines in Binh Thanh District
• Supplied medicines & medical materials to isolation areas
• Optimized warehouse workflow to improve efficiency for healthcare staff

• Managed campaigns end-to-end, ensuring target objectives were met
• Built materials for pharmacy channel to drive product awareness
• Coordinated with agencies on content, POSMs, and marketing materials
• Supported trade marketing activities and copy/artwork review

• Built branding & ran digital campaigns for clients
• Designed print materials: backdrop, table stand, leaflet, brochure
• Created social media content (Facebook, Instagram)
• Delivered brand identity packages: Logo, guidelines, merchandise
• Photography & cinematography at events